Pimlico Florist Choice - Handcrafted Bouquets in SW1

At Pimlico Florist, our Florist Choice bouquets are created fresh each day by experienced local florists who know exactly what looks beautiful right now. Working from our Pimlico studio, close to Warwick Way, St George's Square, and Pimlico Station, we select the best seasonal flowers from trusted growers and arrange them with a relaxed, elegant London style.

When you choose Florist Choice, you're putting your trust in our trained team - many of us have been designing bouquets for weddings, anniversaries, and thoughtful everyday gifts across Pimlico, Victoria, and Belgravia for years. We balance colour, scent, and texture so your flowers arrive looking natural, generous, and full of character.

  • Same-day delivery in Pimlico, Victoria & Westminster
  • Hand-tied by professional florists, never mass-produced
  • Thoughtfully wrapped and hydrated for longer vase life

We offer reliable same-day delivery on Florist Choice designs when you order online before 3 PM. Whether you're sending to a townhouse near Vauxhall Bridge Road or an office by Tachbrook Street Market, our local florist drivers know the area and deliver with care.

If you're unsure what to pick, let Pimlico Florist decide for you. Our Florist Choice range is the best way to enjoy truly fresh, expertly arranged flowers that feel personal, local, and perfectly suited to the occasion.

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FLORIST CHOICE FLOWERS
Near the bustle of Pimlico Road, this Florist Choice bouquet unfolds like a quiet conversation between petals and light. The overlay sits center stage, presenting Florist CHOICE with the set price in a crisp, modern type against a pale backdrop. The arrangement marries soft blush garden roses open to reveal their velvety interiors, with white anemones showing their signature dark centers, and a few purple-grey roses that bring modern depth. Spiky blue eryngium thistles lend a cool, architectural twist, balancing the bouquet's romance with a touch of edge. The greenery is generous, eucalyptus-like stems curling around the blooms, with burgundy-tinged leaves adding warmth and richness. The result is a natural, curated feel that whispers of celebrations both intimate and grand. The light is gentle and diffuse, as if the shot were taken beneath a London sky near Westminster and the riverside, letting the petals glow with quiet luminosity. This bouquet reads as a thoughtful gift for anniversaries, birthdays, or a wedding morning, crafted by a local florist with a keen eye for seasonal beauty. Pimlico delivery is fast and reliable, with options across Pimlico, Victoria, and nearby neighbourhoods to keep blooms fresh and memorable for the moment you want to mark.
FLORIST CHOICE £200
£200.00
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This bespoke 'Florist Choice' bouquet unfolds with a gentle drama that speaks of Pimlico's refined tastes. Creamy white blossoms-garden roses, peonies, or chrysanthemums-rise as the main statement, their heads unfurling in lush, cloud-like layers. They mingle with smaller white flowers such as lisianthus or campanula, while delicate clusters of pale pink or mauve fillers (heather or waxflower) provide warmth and quiet contrast. The arrangement rests on a generous backbone of greenery: rounded eucalyptus leaves in cool silvery tones, slender olive branches, and tiny pale green buds or berries hinting at hypericum or emerging seed pods. Toward the center sits a darker green, almost purplish ornamental kale or a striking succulent, adding contemporary edge and architectural interest. A crisp white rectangular overlay frames the bouquet, bearing 'Florist Choice'; the word 'Florist' sweeps in white script, and 'CHOICE' stands bold in uppercase sans-serif beneath. The price '?300' sits beneath in bold white. The backdrop softens to peach and cream, letting the bouquet radiate freshness and craftsmanship. Available for same-day delivery across Pimlico and nearby districts, this design is tailor-made for anniversaries, weddings, or generous gifts-not merely flowers but a statement of taste and occasion.
FLORIST CHOICE £300
£300.00
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Vividly lit and intimate, this Pimlico Florist arrangement reads like a whispered verse from a garden near the river. Softly powdered garden roses in dusty peach, creamy beige, and gentle mauves mingle with deeper fuchsia and burgundy accents, while peach ranunculus adds a delicate, ruffled texture. White chrysanthemums provide structure, and tiny white gypsophila clusters drift through the stems like lace. Brown-red branching sprigs weave through the bouquet, giving it architectural handwriting, while generous sprays of eucalyptus leaves and silvery-green foliage frame the blooms in a natural, modern way. The overall mood is romantic and slightly rustic, perfectly suited to weddings, anniversaries, or a heartfelt gift for someone you cherish. The composition sits in a quiet, soft-focus setting, with a crisp white rectangular overlay centered on the arrangement. The overlay carries a Florist word in flowing script, CHOICE beneath in uppercase sans-serif, and the price ?150 in bold numerals, a clear sign of a signature, expertly designed design. The backdrop hints at pale gowns or drapery, ensuring the bouquet remains the unambiguous focal point. This image embodies Pimlico Florist's local touch, resonating with residents of Pimlico, Victoria, and nearby Belgravia who value freshness, care, and reliable same-day delivery that makes blooms feel instantly personal.
FLORIST CHOICE £150
£150.00
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There is a composed serenity to this hand-tied arrangement that feels as if it were gathered from a sheltered English garden behind a Pimlico townhouse. The focal blush roses, with their cupped, petal-soft faces, sit amid sprigs of bright white berries that lend a cheerful pop of clarity. Eucalyptus leaves in dusty blue-green create a cooling, silvery frame around the blooms, the leaves slightly matte to the touch and releasing that familiar, soothing aroma when brushed. Interspersed throughout are delicate clusters of tiny white flowers - waxflower or astrantia - whose filigree texture offsets the round weight of the roses, while smaller deeper pink and burgundy flowers add warm shadow and complexity. On either side, tall, slender green-and-white spikes (snapdragon-like) add a restrained architectural lift. The stems are gathered and tied with a soft, cream-coloured ribbon, leaving the bouquet feeling casual yet considered. Set against an understated, carved pale stone or painted backdrop, the colours appear fresher in morning or late-afternoon light. Tactile sensations are easy to imagine: velvet petals, papery eucalyptus, and the crisp snap of berry clusters under fingertips. This bouquet is a quiet declaration of comfort and joy - ideal for new-home celebrations, a heartfelt get-well, or simply to brighten someone's day in Pimlico, Belgravia, or the surrounding neighbourhoods where local florists deliver seasonal, hand-finished arrangements.
FLORIST CHOICE £50
£50.00
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Rendered in a close-up that invites touch, this florist's choice bouquet balances lush romance with a hint of modern edge. A rich, velveteen burgundy dahlia dominates the centre, its compact petals forming a dramatic eye that anchors the composition. Encircling it are luxurious garden roses in peachy apricot, creamy ivory and gentle blush-their multi-layered petals folded like silk-conveying warmth and classical romance. Interspersed are icy-blue eryngium thistles whose spiky, sculptural heads introduce a cool, contemporary texture, while small pale green or white berries (hypericum) offer glossy, bucolic detail. Sprays of eucalyptus and mixed leafy greens weave throughout, their matt and silvery tones softening the colour palette and suggesting the faint, refreshing scent of citrus and mint on a summer evening. The lighting is soft but directional, picking out the velvet of the dahlia and the satiny sheen of the roses to create depth and tactile contrast. A clean white square frame with rounded corners is overlaid at the centre; inside, flowing white script reads "Florist," a compact uppercase "CHOICE" sits beneath, and a bold, easy-to-read "£60" marks the price - the pale typography sitting crisply against the darker blossoms. This arrangement reads as a thoughtfully curated bouquet ideal for anniversaries, intimate weddings, or a deeply felt thank-you, presented with the quiet expertise of a Pimlico neighbourhood florist who sources seasonal blooms from local markets and delivers across the SW1 area.
FLORIST CHOICE £60
£60.00
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A vibrant, overhead shot of a florist-curated bouquet that reads like a small garden gathered by hand, captured in soft morning light that highlights each texture and hue. The composition is dominated by fully opened roses in gentle blush pinks, creamy whites and warm peach tones, while hints of muted lavender or dusty mauve roses add understated depth and romantic contrast. Interspersed among these are tiny white filler flowers and pale pink waxflower clusters that create a delicate, lace-like web between the larger blooms, and small, fluffy dried pieces-tan grasses and seed heads-that add weight and a natural, textural rhythm. Broad, rounded eucalyptus leaves in a cool, silvery-green thread throughout the design, offering a fresh, aromatic note reminiscent of walks past Eccleston Yards and St George's Square in Pimlico. Laid over the centre of the image is a clean white rectangular frame with lettering: a sweeping script proclaims "Florist Choice," beneath it "CHOICE" appears in a neat uppercase sans-serif, and the prominent price reads "?70" in bold white numerals, clearly visible against the petals. As crafted by local hands at Pimlico Florist, this bouquet suggests both the casual wildness of a seasonal market pick and the polish of an artisan arrangement-ideal for birthdays, thoughtful anniversaries, or a same-day floral delivery across Pimlico and nearby Victoria. The soft focus, natural light and layered textures together convey quiet elegance and the careful selection of each bloom by an experienced florist.
FLORIST CHOICE £70
£70.00
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Soft morning light reveals a richly textured florist's choice bouquet that feels both cultivated and casual - the kind of arrangement a Pimlico market vendor might assemble after a morning trip to nearby Tachbrook Street flower stalls. Prominent, fully opened pink garden roses anchor the design with their velvety, multi-petalled forms, while coral and peach ranunculus add compact, romantic rosettes that catch the eye. Interlaced among them are deep plum-coloured hellebores or similar textured blooms that give weight and dramatic contrast, and pale purple-and-white sweet peas that lend a delicate, almost perfumed whisper. Creamy white petit flowers and frilly spray blooms add highlights, and a generous selection of fresh, varied greenery - trailing tendrils, broad leaves and airy filler - creates depth and a relaxed, garden-picked silhouette. Over the bouquet, a subtle white rectangle overlays the image with the words Florist Choice in flowing script, CHOICE in smaller caps beneath, and the price ?100 in bold sans-serif at the base, communicating a bespoke, florist-selected offering. A pair of hands supports the bouquet from below, the sleeves of light-coloured clothing softly blurred so the blooms remain the focal point. The texture is tactile: the roses feel like crushed velvet, ranunculus like delicate paper layers, and foliage like cool, damp leaves. This composition reads as an expertly curated luxury gift, ideal for birthdays, engagements, or as a heartfelt apology, and is available for local delivery across Pimlico, Victoria and surrounding neighbourhoods.
FLORIST CHOICE £100
£100.00
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